About

"My designs are absolutely inspired by the emotions I feel when I travel, the amazing places and fascinating people I meet in my daily life. I also use my own experiences to develop my ideas."

Director & Designer Joohee Kim

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LE CHOIX DE JOOEY is a Korean designer label.
It means 'Jooey's Choice' in French.

De Jooey's philosophy is shaped by the absolute inspiration of their travels.

Her colourful designs are a reflection of her experiences.
Since establishing her studio in Seoul in 2016, she has continued to work on various designs.
She directs all designs and manufactures her collections in the Seoul area.

Le Choix De Jooey produces limited edition collections of women's bags, clothing, shoes and accessories,
using materials from renowned companies in Italy, France and Japan, and working with traditional Korean craftsmen to showcase Le Choix De Jooey's unique performance.